It had to happen sooner or later. "Enthrill Distribution Announces New EBook Retail System for Brick and Mortar" In short, with the use of a simple placard, people can purchase their ebook, then download their book onto their reading device when they get home. The "hows" are unclear to me right now, but I can already see a possbile double whammy against e-publishers. Not only would they have to pay a percentage of each sale to the brick-and-mortar store, but to the distributor (here, Enthrill Distribution) as well. That's a hefty chunk. Yet, it gets the ebooks into retail shops (including airports) where they'll be seen by customers who wouldn't ordinarily know they exist otherwise. (To a lot of people, ebooks = Amazon Kindle. Period.)
*Go here to see the marketing video.
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